The full name is The Hub of Transformers Great American Tour. The offical details can be found by visiting Hasbro's Facebook page and going to their sweepstakes link. The Houston event happened last Saturday in Spring which is located just North of Greater Houston. Going there also gave me the perfect excuse to meet up with fellow Houston TF collectors from the TFW2005 board and we went to lunch at Rudy's BBQ afterwards. That was some good meat, btw; I'll definitely need to revisit a Rudy's someday. :D
The event was smaller than I expected. 1/2hr is more than enough time to look at everything if you arrived early. You could crunch away a couple hours if you're desperate for giveaways. They had several including a spin the wheel and a bean bag toss from which you can either win posters, pens, magnets, cyberverse toys, etc. They were also giving away the Matrix Optimus Kreons; I swear they must have a huge warehouse full of that stuff.
They also had the movie Bumblebee on display. Depending on the location, you might see Sideswipe instead.
Main attraction is inside the tent where they have displays showing off some of the classic G1 toys as well as upcoming toys based on the Transformers Prime cartoon on HUB. The Prime toys will be released sometime within the next 2 months and the classics shown are also planned releases.
Other than that, they had the briefcase prop from the movie as well as an in-scale Optimus hand on top of which you can stand in and get a picture taken of. The nearby Blockbosters, which hosts the event, also has a greenscreen area in which you can get a picture taken in front of one of the TF Prime characters.
That's pretty much it in a nutshell. Picture dump below.
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