Basic concept is that you have a single strand of links and by following the coded instructions, you twist and turn each link until you have the finished product. "Construction" was more or less straightforward although there's a few times where you need to work ahead on the strand because it gets obstructed when it curves in on itself. There's not much you can do with the finished set as it's pretty much a statue and the accessories fall off rather easily which means it either becomes a display piece or you "disassemble" it to create something else. Not nearly as fun as a brick set. Interesting concept but I don't think anyone was surprised that it flopped.
